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Training
- Store evaluation and analysis
- Formulating sound business plans to optimize profitability
- Formulating budgets (based on national average)
- Trading density guidelines based on national average
- Product knowledge
- Store layout
- Product sourcing
- Guidance in Industrial Relations and Human Resource matters
- Assistance with local store marketing plans
- Lease- and lease renewal negotiations
- Landlord liaising
A yearly PNA Conference and Trade Show
Internal Franchisee merit awards
Quarterly franchisee meetings
Monthly product meetings
Assistance with initial merchandising of stock
Providing general day to day advice and support
A clearly defined market in which PNA can grow
Reduced membership fees in trade specific publications e.g shop-sa
Every store offers personalized customer service
The opportunity to own your own store
FASA Membership (Franchise Industry Association)
shop-sa Membership (Stationery Industry Association)
NATIONAL MARKETING CAMPAIGNS:
The franchisor is responsible for advertising on a national level, including the following:
Broadcasting media e.g. Radio and Television advertising
Print advertising e.g. National-, business- and community newspapers, magazines and trade specific publications e.g shop-sa
Outdoor advertising e.g. billboards; pole advertisements, banners and trailer ads
Direct response advertising e.g. sms campaigns / competitions
Electronic media advertising e.g. web advertising and a monthly newsletter on the PNA website
Community advertising e.g. charity drives
In store campaigns and competitions e.g. posters. Stores are supplied with
PNA promotional posters for:
- Back to School
- Valentine's Day
- Mother's Day
- Father's Day
- Christmas
WHY FRANCHISING?
Known quantifiable proven formula
Start up support
Strong buying power
Negotiating power
Better positioning in the market
Brand awareness
Correct brand positioning in the market
Preference supplying from suppliers
National promotions from suppliers
Access to product sales analysis
Access to national averages
Access to market trends
Research and development
Sound Support System
Training support
Day to day support from Franchisor
Interaction with fellow franchisees
Assistance from Field Service Consultants
Acting Pro-actively on issues of concern
National and local marketing as group
PNA Store A-Z
To be a part of PNA is to be a part of a brand destined to reach greater heights. Join us on a rewarding journey.
